Aqwel AI
Brand Guidelines
Guidelines for representing the Aqwel AI brand with clarity and consistency.
Brand Name
“Aqwel AI” is always written as two words with capital “A” and “AI.” It is the brand name for our company and research platform—not “AqwelAI” or “aqwel ai.”
When referencing specific products, capitalize them as proper nouns: “Aion” for the open research library, “Datasets” for our hosted data catalog.
Logo
Aqwel AI
The Aqwel AI logo pairs a clean emerald mark with bold sans-serif typography. The mark conveys precision and scientific rigor; the wordmark should be used whenever space allows.
Use the full wordmark on dark backgrounds. Use the logomark alone only when space is constrained or at small sizes.
Aion, Datasets, and Aqwel AI
Product wordmarks should be used when referring to specific Aqwel AI offerings. Dark variants and standalone logomarks are available in the assets below.
Aqwel AI
Company and platform wordmark for corporate communications.
Aion
Open research library — use when referring to the Python package.
Datasets
Free CSV and JSON resources for reproducible research.
Colors
Solid colors
The Aqwel AI palette blends emerald and cyan accents for research and developer audiences, anchored by neutral zinc and black tones for clarity and contrast.
Gradients
The Aqwel AI gradient system bridges enterprise reliability with research creativity. The General Gradient blends the Enterprise and Research gradients into a unified visual identity.
Enterprise Gradient
Research Gradient
General Background Gradient
General Stroke Gradient
Typography
Inter is used for headlines and body text—clarity and technical precision. IBM Plex Mono (with system monospace fallbacks) adds a sharp, engineering-driven edge for code and labels.
Inter
Headlines & body
IBM Plex Mono
Code & labels
Intro text goes here
Headline text in two lines goes here.
This is where supporting text goes—expanding on the headline with a clear, informative explanation of the Aqwel AI brand voice and visual system.
IBM Plex Mono · Inter